You. In word form.

Copywriting and brand strategy for small businesses

Your work is important.

You're changing the world (in a good kinda way).

Maybe you're creating technology that helps to bring people together, or maybe you have a yoga studio that helps people slow down and relax. Or maybe you're a coach, working with people to create a life that's more connected and fulfilling.

The what is up to you.

I sift through all of the attributes of your work and the myriad of reasons that you do what you do and find the core — you, in word form. The words that will make your perfect-fit clients sit up and feel seen.

So you can do more of your what.

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It has blown my mind the people that I'm getting in because of my new website. I've been getting clients that 'get' my work. You're amazing.

Emma Simpson, Sydney, Australia

Here's how we can work together

The wordy bits of brand

Brand Voice Discovery

Find and define your unique brand voice to help you stand out from the crowd and connect with your perfect-fit clients.

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Brand Atlas

Nail down your messaging and brand voice so that you know not just what to say, but how to say it.

Website Copy

Let's bring your Atlas to life, crafting web copy that's all you and nothing like your competitors.

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Hi! I'm Ellen.

I'm a copywriter and messaging strategist who's on a mission to help values-led small businesses build sustainable businesses through research-backed messaging and Trust-Forward Copywriting.

If you're looking for a copywriter who's going to help you drive sales at all costs, I'm not for you. Manipulating your audience by taking advantage of the biases and blind spots that we all have may increase your sales in the short term. In fact, it almost definitely will.

But...treating your audience with respect and building trust (you'll see that word a lot around here) is what's going to help you build a sustainable business. And if that's what you're looking for, we might be a good fit.

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